From there, Kerri added her master design skills to give each poster a distinctive look and feel with the use of different fonts and color schemes. To make the posters unique and authentic, iHeartRadio provided Kerri with original photography from each musician's performance, in addition to specific details about each artist's setlist and previous performances at Jingle Ball concerts in the past. IHeartRadio partnered with graphic designer Kerri DeLisi to create one-of-a-kind movie posters for all of the 2020 iHeartRadio Jingle Ball performers. With the help of an emerging graphic designer, iHeartRadio felt that creating custom movie posters for all of the musicians on the 2020 Jingle Ball lineup would be the perfect activation to achieve all of the above objectives. In addition, iHeartRadio is constantly looking to partner with up-and-coming social media creators to give their social feeds a fresh look and feel. Unable to rely on the usual buzz and thrill that is found in a packed Madison Square Garden, iHeartRadio needed to find a way to create social content for the virtual event that would both engage fans and increase viewership of the show. Two major holiday season staples had to face COVID-19 head-on: Highly anticipated movie releases and the iconic iHeartRadio Jingle Ball at Madison Square Garden.
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